All of us, in one way or another practise public relations daily. For an organisation, every phone call, every letter, every face-to-face encounter is a public relations event.
The constant interaction public relations practitioners have with stakeholders, both internally and externally, makes a significant contribution towards establishing a favourable image among customers and clients. Due to the dynamic nature of the profession, public relations have become recognized by the community at large as a profession of high standing. The credibility of organisations is directly affected by the actions and decisions of their public relations practitioners.